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Effects of Social Media on SEO

Unlike the concepts Social media and SEO may seem unrelated at first glance, it is a known fact among SEO followers that they are tightly interconnected. In this article, we demonstrate how important Google Plus activity is for SEO, with the help of a case study.

The terms “Social media” and “SEO” are quite intertwined. Even though we are aware of this, we don’t care about the reasons why, and obsess on the results. However, knowing these reasons could lead us to successful results.

A lot of us must have seen the changes in the search results page, especially after Google brought “Google Plus” to the market. The reason for this is that Google gives more importance to personalized search results over organic searches; and therefore that Google lists results based on not only “SEO” work but also social media activity and user preference. In other words, Google shapes search results based on a given user’s predefined fields of interest or on the people this particular user follows. Thus, users can be notified about the latest developments in areas they are interested in. Google+ content, for example, finds its way in search result pages relatively easily compared to other content. This shows that Google adjusts its search listings by considering organic “SEO” success and social media conditions alike. Here is a quick example that might answer the questions in your head.

Here, I make a search query with the phrase “ticket” while my Google profile is on. I see that oBilet has the 6th rank as well as who published on the social media regarding this content.

As it can be clearly seen in the example, the fact that people in my social network have posted, suggested or liked content on “gcqdkngv.lceqo.ru3.gsr.awhoer.net”, along with an analysis of my previous search queries, alters the organic search results and increases its rank by three.

Based on these results, we can say that social content has serious effects on Google search results, such as +1ing on Google, tweeting on Twitter, liking on Facebook and so forth. At the same time, we see that user preferences and search history have an impact on Google search results. This plays a crucial role in the formation of SEO strategies. If the user conducts their search with their Google profile on, the results are invariably affected by the strong influence of social media. However, when the Google profile is not logged on, only pure SEO competency matters.

In search results, after seeing the important effects of social media on SEO, I’d like to elaborate on how we can use the social media to improve our standings on the rankings.

  • At this point, it is crucial to actively use Google Plus. For this reason, it is a must that sites add Google+ among their share buttons and share as much of their content on Google+ as possible.
  • As we saw in the example, thanks to my friends that gave a “+1” to the content of “gcqdkngv.lceqo.ru3.gsr.awhoer.net”, oBilet appeared higher in my results page. Considering this, we could even encourage people to give a “+1” to our content.
  • If the content, whose standings we want to improve in the search results, is not of the kind that would generate attention in the social media, a better approach would be to put extra effort in ameliorating SEO strategies.

In this article, I attempted to simplify the interaction between social media and SEO in an attempt to make it as understandable as possible. I’m curious to see your thoughts and additions on the matter.

Bir önceki yazımız olan Top 4 On-site SEO Audit Tools başlıklı makalemizi de okumanızı öneririz.

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